Founded in 2018 by Adam Norris, Pure strives to bring cutting-edge innovation and unbeatable rider experience to any city, journey or life. Through determination, precision and a clear vision, Pure is now operating in 8 countries worldwide. Adam is no stranger to success, his track record is second to none.
Founded in 2018 by Adam Norris, Pure strives to bring cutting-edge innovation and unbeatable rider experience to any city, journey or life. Through determination, precision and a clear vision, Pure is now operating in 8 countries worldwide. Adam is no stranger to success, his track record is second to none.
1998
Completed
Build Britain’s largest Direct to consumer pensions
At age 26, Adam set out to sell pensions direct to consumers, something that had never been done before at scale. Through passion and determination it took him over a year to convince anyone to back him. Within 7 years, his business became the UKs largest retailer of pensions. Aged 36, he merged with his backers and listed on the stock market with a valuation of £800m.
2007
Completed
World-class Formula 1 driver
After the IPO Adam stepped down from the business, shifting his focus to building a plan for his son to fulfil his dream of becoming a world-class F1 driver. After 10 years of hard work and resilience, his son signed for McLaren as the youngest ever British F1 driver.
2018
Ongoing
Build the no.1 global electric scooter brand
Urban transport. It’s slow. It’s polluting. And it can be pretty unpleasant. Our founder, Adam Norris, recognised that electric mobility had real potential to solve transport problems and have a positive impact on people’s live.
After a year of research Adam realised that with the technology improvements made through batteries, electric scooters could improve the way millions of people travelled around cities. But not the e-scooter as it was then. So with his passion for engineering, good design and cutting-edge technology, he built a better one.
We’ve refined our scooters even more since then, but the mission remains the same: help people get where they’re going, and make the world a better place along the way.